
AI agents will seamlessly manage personal data, ownership, consent and privacy without users being bombarded, enabling truly novel consumer experiences such as intent casting. Verified identities will establish trust for AI agents and allow individuals to prove both their uniqueness and humanity, without needing to resort to biometrics. Content credentials will then be used to differentiate between AI, human and blended content from the point where it is captured (e.g. camera) through the editing process to ultimate publication with fully traceable provenance. Credentials and blockchains will also be used to protect, licence, and monetise IP assets.
As with any truly new and novel technology, the possibilities are endless. We are working to make sure trust and reputation are embedded in AI, so our future can be safer, more trustworthy, and convenient.