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Content Credentials
Data Provenance, Lineage, and Monetisation

 Empowering creators to protect and monetise content
Build Content Credentials

Understanding Content Credentials

Content credentials are industry-standard, tamper-evident metadata that add verifiable context about how a file was created or edited and who was involved in each step of the process.

Think of them as a digital receipt for content. Whether it’s an image, article, or AI-generating text, Content Credentials provide proof of authenticity.

Why Do Content Credentials Matter in the Creative Economy?

Why do they matter?

Whether you’re a consumer or a creator, content credentials are important.

Trusted by

Challenges of AI

Generative AI has flooded the world with deepfakes and misinformation, leading to lack of trust, markets and social manipulation, and IP infringement.
challenge ai

Countries and financial markets are being disrupted by fake news, and now with generative AI, misinformation can be created at scale.

Content creators want to prove ownership over content and materials they create.

AI and social media have bypassed traditional news outlets, slashing their revenue and authority. To adapt, they must monetise verified content.

The use of synthetic data in training can cause total model collapse, as machines ‘recycle’ their own data. Human-produced content will become more valuable as AI model trainers attempt to avoid using synthetic data.

In fraud losses by AI by 2027
$ 0 billion
Source
In intellectual property theft annual costs
$ 0 + billion
Source
In deepfake scams since 2022
0 % rise
Source

The Solution

cheqd provides infrastructure to:

Anchor content credentials

To the correct individual or organisation.

Support provenance and lineage

Across individuals and organisations.

Enable monetisation

Of content, i.e. generating revenue for whoever originated the content. 

Understand the licensing and reuse terms

For content. e.g. does the creator permit use for training AI?

Building Trust with Verifiable AI and Content Credentials

1

Create Content with AI

AI generates content with embedded proof of it’s origin, such as the model used and input data.
Example: An AI tool generates a research summary based on a verified scientific report.

2

Content Credentials Attach Metadata

Metadata like creator identity, timestamps, and sources are added to ensure authenticity.
Example: The summary includes metadata showing the AI model, creation date and original report details.

3

Track Edits and Updates

Every modification is logged with a timestamp and details of who made the change.
Example: An AI tool generates a research summary based on a verified scientific report.

4

Distribute Transparent Content

Content is shared with credentials intact, enabling verification by recipients.
Example: The updated summary is published in a journal with embedded Content Credentials.

5

Enable End-User Validation

Consumers can confirm content’s origin, authenticity, and modification history at any time.
Example: A reader verifies the summary’s credentials to confirm it is accurate and based on the original report.

Enable new commercial models

01

Build trust

cheqd’s Credential Payments enable the creation of new commercial models, by making quick micropayments possible to trust anchors and content creators

02

Fact checking

Trust Anchors such as news organisations can act as fact and authenticity-checkers, enabling them to receive payments whenever a story is republished and its authenticity is checked

03

Micropayments

Multiple parties such as photojournalists, editors and publishers can receive micropayments each time their content is republished.

$CHEQ: The backbone of Trusted Content Credentials

$CHEQ drives trust and transparency by powering the next generation of secure and verifiable content credentials.

$CHEQ supports decentralised identity systems, ensuring creators and contributors can verify their identities securely.

$CHEQ enables embedding credentials into contrent, allowing seamless verification during sharing and publication.

$CHEQ leverages blockchain technology to store content credential metadata as DID-Linked Resources, ensuring tamper-proof records for content credentials.

Users can easily validate content authenticity using $CHEQ-powered credentials, ensuring trust in the source.

Every update or edit is logged on-chain, creating a transparent history of changes to the content.

We're members of leading industry associations

cheqd member C2PA logo

C2PA aims to set standards used by everyone: from hardware providers, to photo-editing software, to search engines

cheqd member content authenticity initiative logo

CAI aspires to create a secure end-to-end system for digital content provenance with open-source tools and a cross-industry community of adopters

The Solution for you

01

Consumers

cheqd’s Credential Payments enable the creation of new commercial models, by making quick micropayments possible to trust anchors and content creators

02

Dataset providers

Must avoid synthetic data to ensure high-quality model inference, as contaminated datasets degrade AI performance and trust.

03

News organisations

Require new monetisation models to stay viable, while also helping consumers and platforms assess the trustworthiness of shared content.

04

Content creators

Face growing challenges in protecting intellectual property in a digital landscape where content is easily copied and misused.

05

IP holders

Can use content credentials to prove ownership and clearly signal whether content is AI-generated or human-created.

06

News and fact-checking organisations

Can generate new revenue by issuing content credentials and staking their reputation on verified facts and media.

Let's Chat to Build Content Credentials

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